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This post is part of our program, The Story of Kendrick, an in-depth, 10-part look at the life and music of Kendrick Lamar. Sound cool and want to receive the other installments in your inbox? Go here. Already signed up and enjoying it? Help us get the word out and share on Facebook, Twitter, or with this link. Your friends will thank you.Top Dawg Entertainment is a bit of an enigma. It’s hip-hop’s most popular label and, some would argue, its most recognizable brand. It’s achieved this by seemingly being both everywhere at once—thanks to stars like Kendrick Lamar, Schoolboy Q, and SZA—and also appearing to shrink from the spotlight. Until 2014, there were scant online photos or interviews available of its founder and namesake Anthony “Top Dawg” Tiffith. This has changed gradually over time, but the enterprise is still shrouded in a good deal of mystery. Piecing together what we have learned about this label, we’ve assembled three origin stories, each of which speaks to a different aspect of the label’s history.

2012: BEFORE THE FLOOD

It’s October 21, 2012, and we’re standing in a parking lot in San Diego alongside the entire TDE team. The next day, Kendrick will release good kid, m.A.A.d city, and tonight the crew is playing a sold-out sho

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